Social Media

What Is Influencer Marketing?

When I tell people I work in marketing and my specialty is influencer marketing, it’s usually followed by one question… What is influencer marketing? It’s honestly a fair question since it sounds much more complicated than it really is. Influencer marketing targets key influencers to help brands drive their message to larger audiences. So instead of directly telling potential customers they should buy a product or support their brand, they pay (or create some sort of incentive) for influencers to get the word out for them. Think about it: Would you be more inclined to try a new skin care product if...

a) you see an ad for it plastered across a bus on your way to work or,

b) your favorite beauty blogger created a post showing how their dry skin has improved since using the product?

Most will go with B.

So now that you know what influencer marketing is, how do you know if it’s right for your business or brand? Generally speaking I believe most brands, no matter the industry, can benefit from influencer marketing. I’ve worked on influencers campaigns for beauty brands, gaming apps, restaurants and other businesses. And here’s why:

  1. Cost Effectiveness: While major brands like NBC (who used influencer marketing to draw millennials to the Rio Olympics Gameshave the luxury of sparing no expenses when it comes to creating marketing campaigns, influencer campaigns also works with smaller brands who have much smaller budgets. For example, a clothing brand can incentivize fashion bloggers and influencers to write or post about the brand simply by providing them with product if they haven’t gotten to the point where they can afford to pay influencers.
  2. Innovation: Collaboration often brings forth the best ideas. Working with influencers can cause you to think about marketing your brand or product in ways traditional advertising wouldn't.  Also consumers are tired of traditional advertising. Honestly, how fast can you click the “Skip Ad” button that pops up on a site or a Youtube video? I’m at about .3 seconds.

  3. It’s SocialThe best influencers have great social followings. I use the term  “great” instead of “large” because a large following isn’t the only determinate for being a  great influencer. Engagement and the ability to make stellar content are also factors that contribute to being a great influencer. Although some companies provide influencers with pre-made content, a lot more opt for the influencers to create the content (photo, blog posts, etc.). This allows you to get the attention of their audiences as well as repurpose the content and share with your audience.

So if you’re building a social strategy and you haven’t included influencer marketing, you could be missing an opportunity to scale your brand socially and at a great price. And if you feel like you want  to start implementing influencer marketing in your strategy but have no idea on where to start no need to panic, that’s what I’m here for! I’ve worked with small and national brands to find influencers and implement influencer marketing strategies. So if you’re looking to get started contact me for a FREE consultation where I’ll guide you on where to get started with your influencer marketing efforts.

5 Must Have Social Media Tools

5 Must have tools.jpg

Social media marketing is essential for expanding a brand/business's reach and connecting with it's audience. In an ideal world, a business would have it's own social media marketing team but in reality most entrepreneurs (and freelancers) have to create and execute their own social media strategies especially when first starting out. But no need to fear! From time management to analytics, I've rounded up my Top 5 apps for ROCKING any social media plan.

1. Time Management: Hootsuite

Hootsuite is one of the leading social media management tools and has been around for a while. This tool can manage your Facebook, Twitter, Instagram, LinkedIn and Google+ accounts. The free version allows you to manage 3 social media profiles and includes post scheduling and basic analytics

It’s pro plan that starts at $9.99 a month allows you to manage up to 50 social media profiles and allows up to 9 team members to contribute. It’s a great plan for the solopreneur as well as small businesses with up to 500 employees. This is one of my favorite tools because it save me so much time when I need to share content across multiple platforms.

2. Analytics: Iconosquare

Analytics for Instagram?! Say what! Iconosquare allows you to analyze, manage and engage with your audience on Instagram better. This tool is one of the most in-dept analytics and management tools to be created specifically for Instagram. Iconosquare allows it’s users to

  • See daily gained and lost followers

  • See top followers

  • Identify where your influencers are located

  • Discover your best time to post according to the number of likes, comments or engagement rate you get

  • Discover the most influential posts on hashtag.

  • Track up to 5 of your competitors.

  • Compare your performance with theirs – engagement rate, followers, likes, comments…

  • Export data to build your own report.

3. Influence: SocialRank

SocialRank is my boo. No seriously, out of all the apps in this list SocialRank has a special little place in my heart. I’ve used this tool for many things. It’s a great starting point for finding potential influencers when creating an influencer campaign for a brand or business. SocialRank allows you to see which of your followers have the largest following and are the most engaged with your account. I’ve always found greater success when working with influencers who are fans and supporters of a brand before hand. This tool is also great to find out “who” my followers are by using the keyword bio filter to search for keywords in my followers bio. For example, I was looking for more women to feature in amy recent blog post 10 Women Share The Hardest Thing They Had To Overcome Within Their Careers and What They Learned From ItI used that filter to search words like entrepreneur, freelance, and creative to find which of my followers would potentially be a great fit for the article.

4. Research: Buzzsumo

Buzzsumo is a great tool for content creators. A great content strategy starts with research and strategic planning. Buzzsumo helps you find content that resonates with your audience by allowing you to search the most shared content from 24 hours ago to 12 months ago, review how many times your topic area is shared on Facebook, Instagram or Twitter to give you a better feel of. It also shows you which form of content is shared most often (infographics, videos, long form, etc.) and what domains are shared most often. Note: I wouldn't be a bad idea to check those site to see what type of content they're publishing.

5. Creativity: Font Candy

Now I’m a photoshop type of girl but sometimes it’s just better to keep it simple. Font Candy is a photo editor with allows you to add typography captions via text overlay and other creative graphic designs. I use this app most often to create quote pictures to share on social media or within blog posts.  It’s super simple and easy to use but creates a wide array of different looking graphics.

Do you use any of these social media tools or are you interested in giving any of them a try? What social media tools do you use to ROCK your social marketing? Let me know! Feel free to leave a comment below or tweet me @RosiSellers. I’m always looking for more new things to add to my social media toolbox! 

It's Time to Take It Up A Notch... You Ready?

It seems like forever ago that I created this site (actually it was about 6 months ago) with the hopes of furthering my freelance business and helping others do the same. So, was it a success?? Well... Partially.

My freelance business has definitely picked up. I've worked with brands from different states, acquired a restaurant in Manhattan as a client and even got a chance to work at a VC backed Tech company heading up their influencer marketing campaigns. So yes, business has certainly picked up but I'm greatly disappointed with myself because while one of the main reasons I created this site was to further my business, it was also to help others do the same and in that regard, I've failed. But I've never been the type to accept failure so June marks the month that I will revive RosiSellers.com. And man, it’s going to be better than ever! I have some new content that will help you take your brand to the next level! I’m also working with some cool entrepreneurs and creatives to bring you awesome content. Basically I’m writing this post to let you know that I’m back baby! And I want to thank everyone who continues to take this journey with in real life as well as virtually.

Though I’ve been a bit MIA from the blog, I have been up to some pretty cool things online. One being The Cool. The Cool. is an online magazine I started with creatives in mind. Centered around Lifestyle, Music and Culture, The Cool aims to be the first magazine for creatives by creatives. If you're a writer or photographer and you're interested in contributing to The Cool. please email me at TheCoolMagazine@gmail.com. Or if you're just interested in seeing the dope content we've produced, check it out:

#CreativeTalk

I also recently started a Twitter chat “#CreativeTalk” with the mission to help creatives grow their businesses as well as their networks. Here are a few highlights from my first chat with TheCollegeOfHipHop.Org, an online learning hub focused on educating aspiring artists, A&R’s and CEOs on the music business as well as entrepreneurship.

If you're interested in being a guest on #CreativeTalk or have a topic you would liked to see covered contact me HERE. Be sure to keep and eye out for new content this week. See ya soon! 

 

Welcome to RosiSellers.com!

Hey guys, welcome to my site. I am pleased you took the time out your busy schedules to check out my newest labor of love.

I know you have questions and I aim to answer so let’s jump right in!

Who I Am?

Well… My name is Rosi Sellers (which I’m sure you have gathered by now) and I am a Free Spirited Freelancer. I freelance in writing, media and social marketing. Check out my ABOUT ME page to learn more who I am and what I do!

In the summer of 2015 I decided that I didn’t want to spend majority work for anyone else any longer. With only a part time freelance social media gig (which to be honest, wasn’t much) I decided to quit my full time job and focus all my energy into working for myself. 

A few months later and here I am, with my own fancy blog and everything so I must be doing good, right?.But no seriously,  working for myself full time has been hard. And still is hard. I’ve learned so much about myself. For example, I never realized just how bad I sucked at time management or how good I already was at networking. Taking this leap of faith has striped me down and built me up to be a better person, and I am truly blessed for that. 

So why RosiSellers.com?

I created this site for a bunch of reasons but mainly for these 2:

  1. To showcase my work and give those who want to work with me a direct way to reach me and

  2. To help others freelancers, entrepreneurs and creatives excel

You see, no one in my immediate circle of family and friends works for themselves full-time. So I’ve had to find a lot about becoming a full time freelancer by using an effective trio of Google, social media and common sense. 

I’ve found some great tools and resources; gems that have saved me time, money and my overall sanity (at moments). The blog portion of this site will be dedicated to fostering a community of freelancers, entrepreneurs and creatives who can engage and learn from one another. 

If you are freelancer, entrepreneur, creative, writer, business coach, etc. and would like to contribute to the blog please click here.

So if your interested in freelancing, entrepreneurship, writing, social media, productivity and the all that boring stuff then stay tuned, because you're in for a treat. 

But in the meantime make sure to sign up for my weekly newsletter “Free Spirited List” where I will bring you the best in all topics listed above and a special “Treat” every week! You don’t want to miss this!