The Cool Mag: Social Media Coordinator, Jan 2016-Current

Social Media:

I manage the Instragram account. I post content, engage with community and find ways to grow our following. I also create original content and curate relevant content for audience. 

Check out the Instagram below

Newsletter Creation:

Create multiple campaigns to share content, events and opportunities that are relevant to our audience while working to drive traffic back to our website and social media channels. 

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See samples of newsletters below

Le Botaniste: Social Media Manager, Jan 2016-Oct 2016

I managed all social media platforms and was responsible for strategy, content, execution and analytics. I also created marketing campaigns and handled influencer outreach.

Influencer Marketing Phase 1:

I launched an influencer marketing campaign for Le Botaniste, a food and wine bar in manhattan. I identified influencers who have large and engaged followers with interested in food and healthy living.The campaign included 7 influencers and resulted in over 10,000 social media impressions, a blog write up and 5 star Yelp review. 

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Obvious.ly: Social Media Specialist - Freelance, Jan 2015-Oct 2016

Obvious.ly is a full service social media firm that specializing in creating an scaling influencer marketing campaigns. I've worked with various companies in various roles from influencer researcher and contact, community manager and administrator.

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Community Manager for Spring/Summer 2016

Community Management Duites:
I managed the communities on Sulwhasoo and AmorePacific Instagram and Facebook accounts. My goal was to create the company's persona by engaging with active and potential customers. 

Analytics and Strategy Duties:
I labeled and tracked each post created to see how they performed and how they we're able to engage followers. Through categorizing and tracking the performance of posts, I was able to help the lead strategist see what type of marketing works best with each brands active and potential customers. For example, I was able to determine that editorial-like photos and Asian inspired photos created more engagement for Sulwhasoo but lifestyle photos featuring the product created more engagement for AmorePacific. 

Influencer Marketing

I researched and qualified influencers for Ringly's influencer marketing campaign with Obvious.ly. 

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I researched and qualified millennials to help created brand awareness within the "college aged" demographic.  

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National Brands I've done influencer marketing for while with Obvious.ly include:

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The College of Hip Hop: Social Media Campaign Specialist - Freelance Spring 2016 

I was hired by The College of Hip Hop, an online learning institution which uses dynamic seminars to educate our students on the entertainment industry, to help grow their social media presence and promote their newly released book "10 Steps To Profit From Your Passion". I created visual content including quote pictures featuring excerpts for the book and edited videos of interviews. I managed the day to day posting, engagement and growth of their Facebook page and hosted a Twitter Chat for them. 

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